ROLE: Brand Identity/Logo Design/Illustration + Assets
/Creative Direction/Stationary Design
The Latin Lady Ranch, located on the outskirts of Los Angeles, is a vibrant testament to creativity and cultural fusion — a sanctuary for free-flowing thought and artistic expression. I was tasked with developing a complete visual identity for the ranch, along with a series of supporting design elements.
My approach blended elements of Hispanic culture with the mystique of tarot cards. Drawing from their rich colors, intricate illustrations, and distinctive patterns, I found surprising similarities between the two and brought them to the forefront. Using this as my guide, I created a hybrid identity that feels both unique and instantly familiar.
I am thinker, maker, observer, and doer. Thanks for stopping by!
currently avaliable for work. Please get in touch to realize a project with me!