
ROLE: Character Design/Key Art/Storyboard
/Art Direction/Illustration
The “Get The Message” campaign was developed to challenge Apple on their refusal to adopt a more modern texting standard. I had the opportunity to conceptualize a series of commercials for the campaign, designing the key character, beat boards, and various visual elements that would bring the concept to life. Although the work was ultimately not used, I truly enjoyed the creative process and the designs I produced.




Credits
- Matthew Lapuenta - Creative Director
- Michael Miller - Head of Creative
- Alexandra Mendelson - Writer/Producer