11171986—37 CA
Disney Dreamers Academy
Role:Logo/Illustration/Branding/Concept
Credits: Donna Lamar/CD
Client: Yellow Shoes
Each spring, the Disney Dreamers Academy brings together 100 outstanding high school students filled with ambition, enthusiasm, and hope for the future. This annual four-day event is designed to expand career awareness and create opportunities for minority students and those from underrepresented communities across the United States. I was invited to provide visual direction for a brand refresh.
My concept draws inspiration from the unique Disney Pin culture — a collectible phenomenon that has evolved into its own form of currency and a vibrant subculture within the parks. Each career path is represented by a distinct Disney character or an iconic park landmark, adding a layer of exclusivity to the Disney Dreamers experience.
To deepen the connection, I incorporated authentic Walt Disney quotes on dreams, creativity, and imagination. By tying the event to the rich lore of the Disney theme parks, participation becomes part of an elite tradition — something memorable, collectible, and highly coveted.
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