ROLE: Logo Design/Illustration/Brand Identity
Creative Direction/Custom Type
Introducing Peluches — your best friend’s best friend. Each soft,
plush toy features an elastic bungee cord that clips to your dog’s collar, ensuring it never leaves their side. In a highly saturated market, the brand sought something distinctive that would truly pop from
the competition.
I drew inspiration from Japanese and Korean character design, focusing on how features and expressions convey personality and emotion. From this research, I created a character that is cute, approachable, and timeless. Peluches was designed to be the
ultimate symbol of friendship for the best friends in our lives.
I am thinker, maker, observer, and doer. Thanks for stopping by!
currently avaliable for work. Please get in touch to realize a project with me!